Founded in 1964 by racecar driver Gianpiero Moretti, MOMO was one of the first to create a customized steering wheel. When John Surtees’ Ferrari outfitted with a unique Moretti race steering wheel won the Formula One world title in 1964, demand for a Moretti steering wheel skyrocketed and MOMO was born.

Over the last 50 years, MOMO has become one of the best-known motorsports brands around the globe and continues to partner with prestigious brands and drivers to introduce one-of-a-kind creations handmade in Italy by local artisans.