For half a century, Hot Wheels has inspired generations of car enthusiasts, creating a passion for racing in even the youngest fans. Now, in honor of its 50th Anniversary, two iconic brands are joining forces to create a limited edition MOMO X Hot Wheels Steering Wheel. Initially designed to exclusively outfit iconic Hot Wheels full-scale vehicles like the Bone Shaker and Rip Rod, this must-have collectible celebrates MOMO's craftsmanship and the iconic artistry of Hot Wheels.


Founded in 1964 by racecar driver Gianpiero Moretti, MOMO was one of the first to create a customized steering wheel. When John Surtees’ Ferrari outfitted with a unique Moretti race steering wheel won the Formula One world title in 1964, demand for a Moretti steering wheel skyrocketed and MOMO was born.

Over the last 50 years, MOMO has become one of the best-known motorsports brands around the globe and continues to partner with prestigious brands and drivers to introduce one-of-a-kind creations handmade in Italy by local artisans.